January 2024

'Caught in a constant stream of screens, our society has become increasingly reliant on social media to navigate the vast world of digital out-of-home ads.'

The world we live in today is a sea of screens. From smartphones to tablets, laptops to TVs, we are constantly bombarded with digital content. As a result, traditional forms of advertising, such as billboards and print ads, are becoming less effective. However, one form of advertising that has managed to keep afloat in this sea of screens is digital out-of-home (DOOH) advertising.

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December 2023

Marketing vs. Advertising: Understanding the Key Differences

When it comes to promoting a product or service, many people use the terms "marketing" and "advertising" interchangeably. However, these two concepts are fundamentally different in their approach and execution. In this article, we will delve into the distinctions between marketing and advertising, shedding light on their unique roles and how they complement each other in the business world.

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What is Dooh?

In today's fast-paced and highly competitive business world, it is crucial for companies to find unique and effective ways to stand out from the crowd. With the rise of digital advertising, there are numerous options available for businesses to promote their products and services. However, one advertising medium that is gaining popularity and proving to be highly effective is Dooh ads.

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