'Caught in a constant stream of screens, our society has become increasingly reliant on social media to navigate the vast world of digital out-of-home ads.'
The world we live in today is a sea of screens. From smartphones to tablets, laptops to TVs, we are constantly bombarded with digital content. As a result, traditional forms of advertising, such as billboards and print ads, are becoming less effective. However, one form of advertising that has managed to keep afloat in this sea of screens is digital out-of-home (DOOH) advertising.